Already in the 1950s, Lars Magnusson realised, that the need for education in foreign languages rapidly increased in the society. In 1958, he was the first person in the world to arrange a language trip for young people who wanted to improve their knowledge in German. The journey went by train from Gothenburg in Sweden to Salzburg and Mattsee in Austria and the success was a fact. The following year, 600 young students travelled to England, and soon thousands of students abroad travelled with STS every year. Lars was a pioneer and STS was the world’s first language school company.
Today, STS is one of the world’s leading companies in the industry, with offices in 15 countries and a global network of collaborators. The company is to this day family-owned and Lars and his wife and co-founder Ethel often visit the headquarters in Gothenburg.
We sent our first student to Austria. The following year we also offered Hastings as a destination, which is still a popular destination for our students.
The establishment of international offices began during the early 1960s. In 1964 we opened offices in Norway and Denmark.
We introduced a new concept: our High School programme in the USA.
We opened our first office in Asia - Japan.
The US President created The Youth Exchange Initiative, which contributes to international understanding through student exchange. Throughout the years, STS students have had the opportunity to meet several US Presidents.
We introduce college and university educations under the name IBS International Business School.
STS Foundation started. A non-profit organisation for STS programmes in the USA.
We opened our first Chinese office in Beijing.
We opened our fourth office in the USA and started STS Intensive language studies in Cambridge.
We opened our first own school in Malta.
All of our UK centers were accredited by the British Council
IBS International Business School changed its name to STS Study Abroad and all our products were gathered under the tagline “Start Your Journey”. With this tagline, we want to encourage all young people to take the step – to go on the journey of their lives and to become the best versions of themselves.