Empowering young people since 1958

STS in proud collaboration with American Tourister*

Fri Mar 01 2024

STS Education and American Tourister* have entered into a partnership.

- We were looking for a partner where we could offer good products in connection with our campaigns, and when we found American Tourister, which is aimed at a younger target group, it felt just right. Our students need suitcases whether they are going on a language trip for a few weeks or on a high school exchange for 10 months. It's a perfect combination," says Annika D'Este, Digital Marketing Manager at STS Education.

Right now, the campaign is running where those who book a language trip from STS Education are entered into a draw for 10 suitcases. STS will also be able to offer all their customers a great deal on bags from American Tourister.

- "STS and their customers are a perfect partner for us at American Tourister. We want to reach out to young people who are traveling, perhaps on the adventure of a lifetime. So the collaboration with STS feels very fun and rewarding in many ways," says Marianne Selander, Nordic Trade Marketing Manager at Samsonite.

*In 1993, American Tourister was acquired by Samsonite, bringing together two of the world's leading luggage brands. American Tourister offers a wide range of colorful, high-quality and affordable suitcases made to last. From innovative, durable materials with an attention to detail and quality, American Tourister combines style with comfort in a wide range of suitcases-perfect for both business and pleasure.